We live in challenging times: globalisation has turned the world into a village, society is undergoing a transformation and organisations operate in a context where the complexity is constantly increasing.
The success of an organisation is determined by the degree to which it is able to align everything and everyone around its purpose. This purpose is dynamic and must meet the increasing expectations of all the stakeholders in an ever-changing context.
Every industry evolves according to this circumplex, on different levels and in a clockwise direction. It’s the ultimate way to remain distinctive, add more value and maintain viability.